You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount

Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost

If your campaign’s daily budget is $20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

If your campaign’s daily budget is $20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? Up to 20 Up to 24 Up to 21 Up

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?  The edited ad has a lower conversion rate  The advertiser’s landing page

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use: Bid Simulator   Portfolio Simulator   CPC Simulator Keyword Simulator

Dynamic search ads would be most helpful for:

Dynamic search ads would be most helpful for:  campaigns that need to reduce exposure on competitive keywords  a local restaurant with a dynamically changing menu that offers fresh, new entrees every day  moving an ad’s position dynamically

What does a high Quality Score indicate?

What does a high Quality Score indicate? Your ad and landing page are relevant and useful to a viewer. Your bid is high enough to have your ad displayed. You have been an AdWords user for a

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2) Search terms Clicks Clickthrough rate (CTR) Impressions The correct answer was Clicks,